I work with a small number of eCommerce brands and service businesses at a time - bringing a decade of agency experience directly to your account, without the layers in between.
I spent a decade working inside agencies - managing campaigns for brands spending anywhere from £2k to £200k a month. I learned a lot. I also learned that the bigger the agency, the further the senior experience gets from the actual account.
Venture North is my answer to that. You get the experience without the overhead - and a genuine interest in what you're building.
I take on a deliberately small number of clients so I can give each one proper attention. When you email, I reply. When we're on a call, you're talking to the person who built your campaigns - not someone reading from a dashboard.
I'm selective about who I work with, not because I'm precious about it, but because I work best when there's a genuine fit. I want to understand your business, not just your ad account.
That means I'll ask questions about your margins, your customers, your ambitions - and I'll be honest if I don't think I'm the right fit. That kind of conversation tends to work out well for both sides.
No templates. No set-and-forget. Every client gets a considered strategy built around what they're actually trying to achieve.
Before touching a campaign, I want to understand your business - your margins, your customers, what success actually looks like for you.
Campaigns and designs built around your specific goals - not recycled from someone else's playbook. Everything has a reason.
I don't hand things off. I monitor, test, and iterate continuously - and keep you in the loop without burying you in data.
Clear reporting, honest conversations, and no hiding behind jargon. If something isn't working, I'll say so - and I'll have a view on why.
A focused set of services I know inside out - so I can do them properly rather than promise everything to everyone.
Google Ads, Meta Ads, and Microsoft Ads managed with real care. Built around what actually drives value for your business - not vanity numbers on a dashboard.
Shopify builds and conversion rate optimisation that treats your visitors like real people. Clear journeys, honest design, and pages that convert without tricks.
Well-built WordPress websites for service businesses and lead generation. Fast, accessible, and designed to work hand-in-hand with your paid media.
A selection of projects and the outcomes we achieved together. Every number here is real.
Generating plenty of enquiries but converting under 10% into qualified cases. Rebuilt the Google Ads account around case-type intent and redesigned WordPress landing pages with stronger qualifying questions and clearer trust signals.
Relying on word of mouth and paying for broad keywords that attracted the wrong enquiries. Introduced Microsoft Ads alongside Google, built tightly segmented campaigns by service area, and restructured the contact page to pre-qualify enquiries.
Strong organic traction but no paid media strategy. Launched Google Shopping and Meta Ads targeting conscious shoppers by value. A Shopify CRO project reduced checkout drop-off and improved average order value.
Spending heavily on Meta but losing margin on low-ticket items. Restructured campaigns to push higher-margin personalised bundles, introduced a Performance Max feed strategy, and rebuilt the Shopify store with gifting occasion landing pages.
Burning budget on top-of-funnel awareness with nothing to show for it at the P&L. Introduced a full-funnel Meta strategy with ingredient-led creative, combined with Google search for high-intent buyers.
Taking bookings by Instagram DM with no way to pre-qualify clients by style or budget. Built a WordPress site with a detailed enquiry form and ran Meta Ads targeted by aesthetic — filling the diary with the right clients.
"While managing our own ads, we had a decent number of leads but most of them were time-wasters. Chris fixed that fast. Our team is now spending time on genuine cases, not low quality enquiries."
"We were nervous about spending on ads. Chris was honest with us from day one and put a lot of work into areas we didn't know even existed. Areas that made a huge difference to our ad performance."
"The Shopify rebuild alone paid for itself within 6 weeks. We'd been losing customers at checkout for years and didn't realise how bad it was. Working directly with Chris made all the difference."
A flat monthly retainer - no percentage of ad spend, no hidden setup fees. I'm incentivised to do good work, not to spend more of your budget.
A solid foundation for businesses starting with paid media for the first time.
For businesses ready to grow - paid media and design working together properly.
For ambitious businesses spending seriously and wanting a proper long-term partner.
Tell me a bit about your business and what you're trying to achieve. If there's a good fit, we'll take it from there. If there isn't, I'll say so - and I'll be happy to point you in the right direction.